After reading this article/interview in PaperMag, I have decided that I do not have to resolve this “real me vs fashion bitch” conflict, why not be everything?
Is it possible to be able to write ‘real content’, whilst simultaneously writing fashion editorial pieces, and even fluff articles?
Sally Singer did and still does.
Here’s an excerpt:
SS: My job at these magazines was always about bridging the gap between features and fashion — to make it clear that fashion is an expression of culture.
Paper: Did you find that difficult to do? The fashion world is often a fairly narrow and not super integrated world.
SS: Fashion can be exceedingly insular and concerned with that which is visually new right now. The girl of the moment, the lip of the moment, the eyebrow of the moment, the hemline of the moment — here today, gone tomorrow — sometimes it seems a bit indulgent and decadent. But at the end of the day, there is a way to speak to and excite many different audiences at whatever level they happen to be in the hierarchy of aesthetic-mindedness. There’s a way to make the fashion universe realize that the world itself is interesting and stimulating. And there’s a way to make the big world realize the show of fashion has relevance and that the visual stimulation that emerges from it is pretty cool, too. I thought about this all the time at Vogue. I’d say to Anna [Wintour], “Well, this is one for the fashion freaks, this is the one that’s going to get the industry excited, and this is one for the reader.” If in a shoot we didn’t have something that made the fashion world, the stylists and the designers know we were at the top of our game, then we’d lost the lay reader.
Paper: Why can’t you just be who you are? Is a bling-y person going to look wrong just because Jil Sander is the trend? What if the next big thing was suddenly a hard-edged geometric Mugler style? I just couldn’t imagine a casual, soft-looking person like you starting to wear architectural big shoulders, because that’s not who you are. So why should we?
SS: No one says we should. People who are interested in style — designers, stylists or the girl or boy on the street — get an idea and fixate on it, and for their whole lives, that’s their ideal. For someone from my generation — West Coast, basically raised in the ’70s — my style ideal is probably a pair of jeans and a white T-shirt. Being very “done” or wearing a lot of makeup is very chic for others, but it will never be me. Yet every season, there’s a way to connect your personal aesthetic with something new. You intuitively think, “I want something new that updates who I am, but at the end of the day I’m still myself.”
When people ask me what they should wear for evening, I say, “If you’re most comfortable in your pajamas, then wear pajamas. Do not put on a ball gown, ‘cause you’re not going to look good in it.” If your favorite thing is to wear party dresses because as a child every day you wanted to wear your fairy princess dress, then always wear fairy princess dresses. The smart person every season twists it just a little to register that they’re part of the conversation. It’s fun to update what is in your closet. That’s why people who only wear pale blue button-front shirts, which I happen to love, buy new ones. They serially buy these things.
Read the whole article here.